When was the last time you thought about your packaging? For many businesses, the ‘unboxing’ experience represents one of the most under-utilised marketing opportunities.
Whether it’s Christmas, Halloween, Easter or someone’s birthday, being creative with your packaging is a great way to promote your business and curry favour with your customers – after all, who doesn’t love receiving a beautifully wrapped item in the post?
Sprucing up your packaging doesn’t only add value for your customer but also extends the experience they have with your products and service. Simply put, packaging shouldn’t just be secure but should also look the business to guarantee a return on your investment. After all, according to a recent survey by Dotcom Distribution, 52% of customers are likely to make repeat purchases from an online merchant that delivers premium packaging.
So, to get customers buying and buying again, what can you do to create a fresh and inventive unboxing experience?
- Boost the quality of your packaging
Nothing is worse than a cheap, crumpled box or envelope. Investing in high quality postage materials ensures that your products are safe and sound once they leave your warehouse, and also reflects well on your business, too.
2. All filler, all killer
Traditional filling types include styrofoam peanuts, foam inserts, air pillows or bubble wrap. Although they’re tried and tested, they don’t do much for your brand – especially if you have an environmentally friendly ethos. Nowadays the market is full of more flexible and sustainable packing options – try shredded paper, which can be dyed to match your brand colours.
See all our packaging material options – from corrugated paper to carrier bags – on our shop.
3. Branded accents
Many brands have had great success by personalising their entire approach to packaging – from the box to the filling inside. There are several ways to create a similar effect on a smaller budget. Think stickers, ribbons, business cards and compliment slips – all these small touches work to keep your brand in your customer’s mind.
Top tip: create your own bespoke stickers and labels (and print them yourself!) using Avery’s online design portal.